![]() ![]() Marketing is all about conquering the customer by heart, and message. I did all that while programming on the side as I still do nowadays. Also, around the same time I started a t-shirt business with a cousin which instantly got me interested in graphic design, and marketing. I wouldn't be able to do this kind of thing if I hand't learned valuable lessons selling surf and skateboard goods on my family business back when I was a teenager. All this back and forth produces great insights on the software we're developing as well as in the business itself. I am a CTO in a startup, and everyday I'm either selling an idea within the company, or selling a product to customers. Some really care about the product they are selling and the people they are selling to. Not all of them are like car salesmen or self proclaimed marketing gurus. I agree with all your points, except for the generalisation on marketers and salespeople. Use the opportunity to look around at the world outside the screen and see what needs improvement maybe you'll come back on April 2nd inspired. ![]() If you find April Fool's too annoying, take a personal day and tune out go read a book, go on a walk, take the disruption of functional communication on the Internet as an opportunity to step back from the Internet. If your goal is to encourage people to knock off nonsense, than I'd easily start with the pagan-holiday-cum-Christian-nativity-celebration-cum-marketing-extravaganza that we hold every December it's far more disruptive to the economy and people's psychological well-being. It's a once-a-year annoyance, not nearly as disruptive as Christmas. With regards to April Fool's: I wouldn't bother. Being told by our employer to roll out an April Fool's project and responding "No, it's a waste of our time and our customers' time, I'm not doing it" perhaps). In general, the same way it's always done: years of social activism, patient stating and re-stating of your case to an uncaring public who is barely impacted by your position, possible civil disobedience (though I have no idea what form that would take in this context. In general or with regards to April Fool's? Some of us look forward to April Fools on the internet, maybe the jokes are lame but the effort makes the event interesting. The fact that they're acknowledging it softens me to them even just a little bit. With the new business models they're using for Hearthstone and Heroes of the Storm it's actually pretty funny. The credit card slots in the controller to make for easier microtransactions. The fact of that a company like Google still has a sense of humor about itself renews my faith in them a little bit. It's okay to be silly sometimes, it's actually important. If it really bugs you go ahead and spend a day without reading news on the internet, you'll survive, I promise.Īpril Fools is interesting on the internet because attention is rewarded and that encourages companies to put real effort into silliness. If the jokes aren't funny don't laugh and don't click. If you've got it in mind to do some fine ol' foolin then maybe the classy thing to do is leave the foolin to others and spare us one more depressingly lame absurdity.Īre you sure? I think you're taking yourself and the internet a little too seriously. I feel like the Grinch Who Stole April Fools but really it has to be said. You know when someone who thinks they are funny insists on telling lame jokes, and the audience feels an obligation to give an acknowledging guffaw? It's like an whole Internet day worth of that. Most news sites (including HN) are hardly worth reading April 1. As I read the Internet on April 1 I just try to self filter out all the silly unbelievable garbage. It's just kind of silly and boring and makes we wish April 2 would come as soon as possible. ![]() Corporate drone: "Larry, Sergey, have you signed off yet on this years $4M April Fools budget? How are we going to attract and recruit the best engineers unless we've got a reputation for the very best and most foolish April Fools trickery?" Ugh. The Internet systematizes, amplifies, focuses, fully resources, funds, schedules, plans and implements high production value foolery. It seems every single company and publication that communicates via the web has a corporate communications department or something that thinks it's a corporate priority to come out with something for April Fools. I just don't find being pounded with systematic absurdity for an entire day every year as being very funny. ![]()
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